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Chow Tai Fook plays catch-up as it ventures into e-commerce

It invests 350m yuan in shopping platform and mall to showcase products sold online

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E-COMMERCE LATECOMER: An employee attending to customers at a Chow Tai Fook store in Hong Kong. The company is banking on its decades-old reputation to grow its online presence. Its CTFHOKO.com  website is aimed at consumers wary of counterfeit goods online.

Hong Kong

THE Chow Tai Fook brand took almost 90 years to become a family empire spanning Hong Kong shopping centres, the world's largest jewellery chain and casinos to give patriarch Cheng Yu-tung a US$10 billion net worth. Alibaba Group Holding Ltd's founder Jack Ma needed less than

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