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Cognac makers ramp up efforts to boost US sales

This follows drop in sales in China after an anti-graft campaign
Wednesday, November 25, 2015 - 05:50

Producers are launching new products and campaigns in the US to broaden cognac's appeal.

Cognac, France

FRANCE'S centuries-old cognac houses are raising their bets on the US market with new products and campaigns to broaden the drink's appeal beyond its African-American stronghold.

The big four producers - LVMH Moet Hennessy, Remy Cointreau, Pernod Ricard and Beam

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