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Companies ride on Star Wars fervour

Numerous products and collectibles linked to cultural phenomenon are now on sale
Saturday, November 21, 2015 - 05:50
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CLASSIC AND TRENDING: Models of Star Wars figures including (from left) a stormtrooper, Darth Vader and the Inquisitor are on display at a toy store in London on Tuesday ahead of the latest movie's release.

Singapore

THE Force is strong ... and companies know it.

Firms have been hitching their wagons to the franchise ahead of the launch of the Star Wars: The Force Awakens movie, which hits Singapore's cinemas on Dec 17. The highly anticipated film comes about 10 years after the last

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