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Companies ride on Star Wars fervour

Numerous products and collectibles linked to cultural phenomenon are now on sale

Nisha Ramchandani

Published Fri, Nov 20, 2015 · 09:50 PM

Singapore

THE Force is strong ... and companies know it.

Firms have been hitching their wagons to the franchise ahead of the launch of the Star Wars: The Force Awakens movie, which hits Singapore's cinemas on Dec 17. The highly anticipated film comes about 10 years after the last instalment, Episode III: Revenge of the Sith, but chronologically picks up where Episode VI: Return of the Jedi left off back in 1983. In short, Christmas arrives early this year for fans of the franchise.

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