You are here

Crystal maker Swarovski aims to re-invent itself

The company is looking to re-fashion itself as a tech company

BT_20161010_CPJEWEL10_2537399.jpg
A 3D printing centre at Swarovski's crystal fabrication plant in Wattens, Austria.
BT_20161010_CPJEWEL10_2537399.jpg
A necklace worn by Beyonce is housed in the company museum.
BT_20161010_CPJEWEL10_2537399.jpg
The Crystal Cloud and Mirror Pool, an art installation at the Wattens facility.

Wattens, Austria

A GROUP of millennial programmers swapped jokes recently in their office's kitchen while preparing salads for a weekly barbecue. Others mingled around a new foosball table. The budding entrepreneurs had arrived at the space - replete with fridges crammed with craft beer