Curbs on sugar intake hard to swallow: experts

Paris

UN recommendations to curb sugar intake may face an uphill battle for acceptance, experts say - confronted by an ingrained human yearning for sweetness. Sugar is laden with energy, which we are genetically geared to want - a craving the food industry has cultivated to keep consumers coming back for more, they point out.

On Wednesday, the World Health Organization (WHO) reiterated its advice that added sugar should comprise less than 10 per cent of daily calorie intake, but said consumers should ideally strive for half that amount.