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Diageo back on the whiskey wagon with premium Roe & Co

London

DIAGEO Plc is getting back into Irish whiskey, taking on Pernod Ricard SA's Jameson and Red Breast labels by investing S$25 million (S$35 million) in a Dublin distillery that will produce a new premium-priced brand called Roe & Co.

The maker of Smirnoff vodka and Johnnie

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