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Diageo targets China's contribution at 5% of sales in 10 years

PUTTING SCOTCH ON CHINESE DINNER TABLES: Mr Fischer said that "if we're going to be successful in China we need a portfolio that sits with Chinese cuisine every day".


DIAGEO plc wants China to contribute 5 per cent of sales in the next 10 years, and to do so the beverage maker will need to convince locals to pour Scotch with dinner instead of the local speciality, baijiu.

Baijiu, a searing white liquor, has been the drink of choice at