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Diamond industry needs to engage millennials: Bain

They resemble other age groups in their preferences for diamond jewellery but not in their shopping behaviour

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Diamond players need to find ways to effectively engage with millennials, a source of long-term demand for natural diamonds, as the sector comes out of a rough patch in 2015, said consultancy firm Bain & Company Inc.

Singapore

DIAMOND players need to find ways to effectively engage with millennials, a source of long-term demand for natural diamonds, as the sector comes out of a rough patch in 2015, said consultancy firm Bain & Company Inc.

In the sixth edition of an annual report

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