Diamond industry needs to engage millennials: Bain

Singapore

DIAMOND players need to find ways to effectively engage with millennials, a source of long-term demand for natural diamonds, as the sector comes out of a rough patch in 2015, said consultancy firm Bain & Company Inc.

In the sixth edition of an annual report commissioned by Antwerp World Diamond Centre, Bain noted that millennials resemble other age groups in their preferences for diamond jewellery, but not in their shopping behaviour.