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Diamonds, not marriage, are forever for China's millennials

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Chow Tai Fook, the market leader in Chinese jewellery with a 5.7% share, bought Hearts on Fire Co for US$150 million in 2014, giving it a greater selection of unique, millennial-preferred pieces.

Shanghai

JILY Ji was 24 when she got her first diamond ring, a 2.5-carat solitaire given to her by her parents. In the three years since, the executive assistant from Shanghai has amassed a 15-piece diamond collection, including a ring, pendant earrings and necklaces that she bought for

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