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Dior taps Fendi's fountain of youth in bid for future of luxury

The French label is looking for more than just steady performance, it wants the verve of Fendi under its CEO

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Fendi CEO Pietro Beccari at the Trevi Fountain - a Roman landmark renovated under the brand's sponsorship. He moves on to head Dior next year and is expected to rejuvenate the label with the same flair he exhibited in reviving Fendi and updating it for wired fashionistas.

Paris

AT luxury house Fendi, Pietro Beccari made Kendall Jenner walk on water. His next assignment: to make Christian Dior fly again.

Mr Beccari, chief executive officer of the Italian fur-and-leather purveyor, has been tapped by parent LVMH to take over leadership of Christian

sentifi.com

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