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Dior taps Fendi's fountain of youth in bid for future of luxury

The French label is looking for more than just steady performance, it wants the verve of Fendi under its CEO

Published Thu, Nov 16, 2017 · 09:50 PM
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Paris

AT luxury house Fendi, Pietro Beccari made Kendall Jenner walk on water. His next assignment: to make Christian Dior fly again.

Mr Beccari, chief executive officer of the Italian fur-and-leather purveyor, has been tapped by parent LVMH to take over leadership of Christian Dior Couture in early 2018.

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