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Disney faces PR crisis, risk of legal action after alligator attack

Lawyers agree the company would have a strong impetus to quickly settle any case

SPARKS FLY: 'When people think of Disney they think of magic, the unbelievable, and everything is going to be fun. This incident flies in the face of that,' said Mr Singer, a crisis communications manager.

New York

JUNE was supposed to have been a triumphant month for Walt Disney Co theme parks, with the flashy opening of a long-planned resort in Shanghai and a new Florida attraction based on its wildly popular animated movie Frozen. Instead, the company is facing a public relations crisis