EBay CEO's strategy to beat Amazon is to not be Amazon

Seattle

EBay Inc chief executive officer Devin Wenig took the stage in a Las Vegas convention centre with arms raised like a prized fighter after winning a stunning upset. This was the first time in eight years that EBay had gathered such a large group of sellers in one place to give them a chance to eat, drink, mingle and get the lowdown from the CEO.

Mr Wenig, in the job for about a year, knew that he had some cheerleading to do. EBay has struggled to make headway against Amazon.com Inc, and many of these product-peddling merchants - long the lifeblood of EBay's online bazaar - have been putting their wares on the Seattle giant's site to boost their sales.