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Echo Entertainment wants to use jewellery to track down world's top gamblers

Tuesday, July 28, 2015 - 05:50

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A loyalty plan that offers yacht cruises and truffle tastings to people who spend over HK$1m a year at Chow Tai Fook Jewellery Group Ltd stores will help bring in high-rollers to Echo's new Brisbane resort.

Sydney

AUSTRALIA'S Echo Entertainment Group Ltd needs a way to penetrate the exclusive community of the world's top gamblers and lure them to its Brisbane casino. It's partnering the world's largest jeweller to get a foot in the door.

A loyalty programme that offers yacht cruises

sentifi.com

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