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Estee Lauder shares jump as profit forecast exceeds expectations

Its push to acquire hipper brands and expand its e-commerce business has paid off

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Estee Lauder is counting on local employees to help set up sales plans and marketing events to win domestic shoppers as such sales teams speak the local languages and know the consumer and the social trends.

New York

ESTEE Lauder Cos, the seven-decade-old cosmetics company, is getting a pay-off from its push to acquire hipper brands and expand its e-commerce business.

The shares jumped as much as 8.1 per cent on Friday, the most since November 2015, after the beauty company forecast

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