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Fendi befriends millennials as fashion looks to future

Fendi is the latest to unveil a hip website designed specially for social media-savvy youngsters
Tuesday, February 28, 2017 - 05:50

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Fendi is one of many fashion houses hoping to build up a loyal support base among the generation born after 1980, who came of age in the 21st century and have the last word on what's cool.

Milan

THE world's top fashion brands are doing some serious courting of social media-savvy youngsters, with Italy's Fendi the latest to unveil a hip website designed for millennials.

The Roman fashion house is one of many hoping to build up a loyal support base among the generation

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