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Ferrari going nowhere in luxury goods market despite F1 success

Its non-car products are designed for racing fans than for people who buy luxury goods

DRIVING FORCE: Ferrari's key selling points are the company's name and its prancing horse logo.


WITH more than 220 Grand Prix wins, Ferrari is the most successful Formula One team in history - a record that goes a long way towards justifying the US$200,000-plus sticker price of its street-legal sports cars. Yet as chairman Sergio Marchionne seeks to expand the brand into