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Fifa World Cup signs on China dairy producer as a sponsor
Add BT as a preferred sourcePublished Wed, Dec 20, 2017 · 09:50 PM
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Shanghai
FIFA has signed up China's second-largest dairy company as a sponsor for the 2018 Russia World Cup, the fourth such backer from the country as international football's governing body works to overcome the tarnish from a bribery scandal.
China Mengniu Dairy Co will become a second-tier sponsor, earning the right to broadcast a seven-minute commercial during each of the 64 World Cup matches in 2018, the Inner Mongolia-based company told reporters on Wednesday in Beijing.
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