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Fifa World Cup signs on China dairy producer as a sponsor

Published Wed, Dec 20, 2017 · 09:50 PM

Shanghai

FIFA has signed up China's second-largest dairy company as a sponsor for the 2018 Russia World Cup, the fourth such backer from the country as international football's governing body works to overcome the tarnish from a bribery scandal.

China Mengniu Dairy Co will become a second-tier sponsor, earning the right to broadcast a seven-minute commercial during each of the 64 World Cup matches in 2018, the Inner Mongolia-based company told reporters on Wednesday in Beijing.

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Fifa World Cup signs on China dairy producer as a sponsor

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