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Fitbit bets on marketing drive for latest devices to stay ahead

It forecast revenue and profit in the current quarter that fell short of analysts' estimates

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Fitbit sold 8.2 million connected health and fitness devices in Q4 2015. It has been expanding its lineup and now sells eight products.

New York

FITBIT Inc is betting that global marketing campaigns to introduce its newest wearable health-tracking devices, including an inexpensive smartwatch, will help maintain its dominance in an ever-more competitive industry.

For now, the higher costs and slower-than-expected

sentifi.com

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