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Food company Beyond Meat to pitch its veggie burger against meat

Wednesday, May 25, 2016 - 05:50
The Beyond Burger, said Whole Foods' Mr Rich, a vegetarian, "tasted and felt and chewed like any other burger, and on some level, I just want to be able to eat the same way everyone else eats".

New York

FOR the handful of companies working to develop plant-based alternatives to meat, finding a hearty stand-in for the humble hamburger is the holy grail.

One of those companies, Beyond Meat, says it has come up with that burger. The company was due to begin selling the