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Food company Beyond Meat to pitch its veggie burger against meat

Wednesday, May 25, 2016 - 05:50

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The Beyond Burger, said Whole Foods' Mr Rich, a vegetarian, "tasted and felt and chewed like any other burger, and on some level, I just want to be able to eat the same way everyone else eats".

New York

FOR the handful of companies working to develop plant-based alternatives to meat, finding a hearty stand-in for the humble hamburger is the holy grail.

One of those companies, Beyond Meat, says it has come up with that burger. The company was due to begin selling the

sentifi.com

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