You are here

For some US firms, millennials are giving way to Generation Z

They are talking to investors about long-term plans to appeal to the post-millennial generation

BT_20160527_DNMILLENIAL27A_2303699.jpg
The majority of the 10 companies talking about Generation Z now are focused on making their products appealing to customers years away from their typical customers.

New York

A SMALL but growing number of companies are starting to target Generation Z - the 69 million high school-age children and younger who will soon outnumber the millennials before them - and they are not just pitching typical teen products such as acne creams and video games.