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For some US firms, millennials are giving way to Generation Z

They are talking to investors about long-term plans to appeal to the post-millennial generation

Published Thu, May 26, 2016 · 09:50 PM
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New York

A SMALL but growing number of companies are starting to target Generation Z - the 69 million high school-age children and younger who will soon outnumber the millennials before them - and they are not just pitching typical teen products such as acne creams and video games.

Companies ranging from Macy's Inc to Campbell Soup Co to Charles Schwab Corp are talking to investors about their long-term…

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