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Free delivery a high cost for US retailers

They have little choice but to adapt as e-commerce is growing quickly

Published Mon, Jan 5, 2015 · 09:50 PM
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San Francisco

For top US retailers, free delivery is now the norm. That is good news for shoppers, but not so much for investors.

During the just-ended holiday season, outlets from Target to Walmart to Amazon expanded their free-delivery options, adding more items eligible for free shipping. They also did away with minimum spending thresholds to qualify for the perk.

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