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G-Shock staying relevant amid smartwatches

It will focus on connecting its watches to smartphones, rather than trying to mimic them

"Battery life is one problem when it comes to smartwatches, and the screen size is very small," says Mr Ibe. "I'm not sure if that market will grow in the future."

New York

G-SHOCK creator Kikuo Ibe sits in a makeshift showroom, surrounded by dozens of G-Shock watches that include a prototype model from 1982. It still works, his translator proudly proclaims. Durability is what people love about these watches, after all. 

Soft-spoken but with