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Gap CEO blames poor fit for falling sales at Banana Republic chain

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DECLINING: Gap shares fell as much as 8.3 per cent in trading on Thursday. The shares had already slid 31 per cent this year.

New York

GAP Inc chief executive officer Art Peck blamed poor-fitting women's clothing for a lingering slump at the retailer's Banana Republic chain, which just posted another month of plunging sales.

Banana Republic's same-store sales - a closely watched measure - tumbled 10 per