You are here

German discounter takes on Aussie duopoly

Aldi plans to ship fruit and vegetables direct from farms in the country to its stores
Saturday, June 20, 2015 - 05:50
FRUIT IS THE NEW FRONT LINE: Aldi's strategy is to weaken the majors by copying their strengths.


FRESH fruit and vegetables are the new front line in Aldi Inc's assault on Australia's US$70 billion supermarket sector, as the German discounter looks to beat the most profitable duopoly in global groceries at their own game.

For the first time, Aldi's Australian arm plans