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Germans spur price battles between British supermarkets

Thursday, December 18, 2014 - 05:50
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Sales events surged in popularity across Britain this year as retailers fight for market share both online and in stores.

London

BRITISH supermarkets are slashing prices ahead of Christmas, spurred by competition from German-owned discounters, benefitting customers of all tastes.

Sales events dubbed "Black Friday", "Cyber Monday" and "Manic Monday" - imported from the United States - surged in