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Germans spur price battles between British supermarkets

Published Wed, Dec 17, 2014 · 09:50 PM

London

BRITISH supermarkets are slashing prices ahead of Christmas, spurred by competition from German-owned discounters, benefitting customers of all tastes.

Sales events dubbed "Black Friday", "Cyber Monday" and "Manic Monday" - imported from the United States - surged in popularity across Britain this year as retailers fight for market share both online and in stores.

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