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Hallmark moves traditional holiday commercials online, away from TV

The greeting-card company's decision to forgo its decades of feel-good marketing was seen by many as another blow against TV.


SHORTLY before Hallmark would have traditionally launched its seasonal commercial heart-warmers, the greeting-card giant made a surprising confession: This year, for the first time ever, it would spend nothing on holiday TV ads.

Instead, the struggling keepsakery will go