Help us fight fakes, says Alibaba Internet security chief
The company has so far signed more than 1,300 MOUs on cooperation with major global brands to fight fakes
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Hangzhou, China
WHEN it comes to fighting fakes, Alibaba's head of Internet security says cooperation beats the courtroom any day.
Ni Liang, who runs the Hangzhou, China-based company's anti-counterfeiting operations, was speaking to Reuters days after Gucci, Yves Saint Laurent and other luxury brands owned by Paris-based Kering SA sued Alibaba in New York, alleging that the e-commerce giant had knowingly made it possible for counterfeiters to sell fakes. Mr Ni said brands had a better chance of succeeding in clamping down on the pervasive counterfeit trade if they talked to Alibaba, instead of suing it.
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