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Hilfiger's fast-paced fashion, cars push Milan shows to the finish line

Published Mon, Feb 26, 2018 · 09:50 PM
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Milan

US designer Tommy Hilfiger embraced the so-called "see now, buy now" strategy on Sunday with his "TommyNow Drive" collection, bringing the curtains down on Milan Fashion Week with a show featuring fast cars and even faster fashion.

"TommyNow is about the democratisation of fashion and pioneering the see-now-buy-now movement," said a company note.

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