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H&M working on mysterious new brand set for 2017 launch

It's also investing heavily in e-commerce and higher-end brands like COS, and launching a beauty line in July

CEO Karl-Johan Persson warned last Thursday that H&M expects the strong US dollar to translate into rising sourcing costs this year after it hurt Q2 profits.

New York

SWEDEN'S Hennes & Mauritz (H&M), the world's second-biggest fashion retailer, is looking into new store concepts and may launch an all-new brand that's nothing like its flagship label. 

The upcoming concept could be introduced in 2017 and "will be completely