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House-proud Koreans embrace decor as IKEA, rivals tap singles

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FOR EVERYONE NOW: Customers at IKEA's Gwangmyeong store, which opened in late 2014 and generated US$260m worth of business in its first year.

Seoul

IKEA was onto something when it opened its first South Korean store, its largest anywhere, in late 2014. Home furnishing chains are a bright spot in a sluggish South Korean economy, tapping demand from the rising share of people living alone and spending more to make their dwellings

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