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House-proud Koreans embrace decor as IKEA, rivals tap singles

FOR EVERYONE NOW: Customers at IKEA's Gwangmyeong store, which opened in late 2014 and generated US$260m worth of business in its first year.


IKEA was onto something when it opened its first South Korean store, its largest anywhere, in late 2014. Home furnishing chains are a bright spot in a sluggish South Korean economy, tapping demand from the rising share of people living alone and spending more to make their dwellings

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