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How low will Uniqlo owner go after buyers spurn high prices?

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Chairman Tadashi Yanai (above) talking to the media on Wednesday at the preview of Uniqlo's 2016 fall-winter lineup. The company has cut its profit forecast for the year ending August to 120b yen, down 33% from its estimate in January.

BT_20160526_DNUNIQLO26A_2300690.jpg
Chairman Tadashi Yanai talking to the media on Wednesday at the preview of Uniqlo's 2016 fall-winter lineup (above). The company has cut its profit forecast for the year ending August to 120b yen, down 33% from its estimate in January.

Tokyo

AS Fast Retailing Co introduced the fall and winter lineup for casual wear chain Uniqlo on Wednesday, it was trying to lure consumers who have kept purse strings so tight that the company's billionaire chairman conceded its shift to higher prices over the past year had failed.

sentifi.com

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