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In Marlboro country, a big-money race for the new smoke

Philip Morris is rushing in its search for the magic bullet: cigarette substitutes that will sell but won't kill

Published Mon, Oct 24, 2016 · 09:50 PM

New York

YOU want a trip to Philip Morris International to feel like a visit to Marlboro Country. But the company's Swiss research centre, aka the Cube, just won't play along.

Perched above crystalline Lake Neuchatel, south-west of Zurich, the glass hexahedron holds secrets to a future when, Philip Morris says, the world will be blissfully smoke-free.

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In Marlboro country, a big-money race for the new smoke

Consumer & Healthcare

HCA beats first-quarter profit estimates on higher patient admissions

US FDA approves Pfizer’s gene therapy for rare bleeding disorder

EU toughens rules on Chinese fashion retailer Shein

Shareholders raise questions over dividend payout, directors’ salaries at Best World AGM ahead of proposed privatisation

‘Extreme’ climate blamed for world’s worst wine harvest in 62 years

Sheng Siong Q1 net profit up 9.3% on higher revenue

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