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India Post rides e-commerce wave as villagers take to online shopping

Postal giant has tied up with 400 e-commerce companies to deliver goods in the absence of reliable private delivery companies outside the big cities
Monday, February 22, 2016 - 05:50

India's vast areas of rural terrain, where roads can be poor and infrastructure patchy, pose challenges to the digital revolution; postal workers use bicycles and old cloth mail bags which make it difficult to transport bigger or multiple parcels.

Alwar, India

WITH his rickety bicycle and sackcloth mail bag, 62-year-old Indian postman Chet Ram does not look like a worker at the vanguard of an e-commerce revolution delivering everything from mobile phones to cow manure.

He pedals kilometres each day in rural Rajasthan state,

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