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India seeks to cash in on global demand for ancient remedies

Modi wants to promote Ayurveda; global market for traditional medicines is estimated at US$100 billion

Ayurvedic medicine treats the physical and mental sources of illness through, for example, prescribing herbs in conjunction with yoga or massage. India's share of the market is seen as negligible because quality standards are not maintained to international specifications.

New Delhi

INDIA's new government has launched a drive to promote the country's ancient therapies as it seeks to cash in on the multi-billion dollar global market for holistic medicine.

India claims to have natural remedies for everything from cancer to the common cold, but