You are here

India's changing consumer tastes boost makers of branded rice


FOR Mumbai homemaker Sonali Ray, buying basmati rice until a year ago was a leap of faith. It often meant a silent prayer for grain free of weevils and stones from her neighbourhood grocer. Not anymore. These days she walks into a swanky supermarket and picks up a neat, branded 5-

Market voices on:


Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at

Powered by GET.comGetCom