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India's Micromax, once a rising brand, struggles

Market share halves for nation's leading smartphone maker last year

Published Sun, Mar 13, 2016 · 09:50 PM
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Mumbai

A YEAR ago, Micromax vaulted past Samsung Electronics Co Ltd to become India's leading smartphone brand. Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India.

In Micromax's slide to second place is a tale of the promise and peril of India's booming but hyper-competitive smartphone industry.

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