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India's Micromax, once a rising brand, struggles

Market share halves for nation's leading smartphone maker last year
Monday, March 14, 2016 - 05:50

Now, as Samsung rolls out more affordable phones, Chinese manufacturers are entering the Indian market with their own brands, depressing prices and forcing Indian mobile makers to rethink their strategies, Micromax is seeking a partner to help it expand further outside India and diversify into TVs and tablets.


A YEAR ago, Micromax vaulted past Samsung Electronics Co Ltd to become India's leading smartphone brand. Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India.

In Micromax's slide to second place

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