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Ivory Coast's battle of the beers turns bitter

Ads of market leader Solibra and new entrant Brassivoire vie for attention

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In April, Brassivoire opened a plant near Abidjan, capable of producing about 160 million litres of beer per year.

Abidjan

"IN our house, the beer is Bock!" boasts the familiar slogan for the lager that is Ivory Coast's market leader, brewed by Solibra.

"Beer Ivoire, loved by Ivorians!" says a competing advert for Ivoire lager, brewed by newcomers Brassivoire.

On posters and huge

sentifi.com

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