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Japan Tobacco chases Marlboro Man's maker in smokeless race

The company expects supply shortages in its launch due to manufacturing constraints

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Japan Tobacco's Ploom Tech smokeless vaping products at its Ploom Shop in Tokyo.

Tokyo

SMOKER Takumi Itou is an example of how much Japan Tobacco needs to catch up as international rivals gain ground in a battle to offer the next generation of smoking alternatives.

Mr Itou has been using a 9,980-yen (S$122) IQOS device made by Philip Morris International Inc

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