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Japan's convenience stores fighting coffee war

SERVING UP MORE THAN COFFEE: For Starbucks Coffee Japan, it's less about coffee and more about dessert drinks and a place to hang out.


JAPAN'S convenience store operators are jostling for eminence in a famously cut-throat industry, and one product has come up trumps for the market's top players - coffee.

Millions and millions of cups of it.

Inspired by a popular 100 yen (S$1.20) blend launched by