You are here

Japan's ramen chain takes on US foodie scene for overseas growth

Plans for  first Ippudo outlets on the US West Coast this year in San Francisco and nearby Berkeley

BT_20170516_SYRAMEN16B_2887794.jpg
Chikaranomoto operates about 130 restaurants in Japan.

BT_20170516_SYRAMEN16B_2887794.jpg
A bowl of Akamaru Shin-aji ramen.

BT_20170516_SYRAMEN16B_2887794.jpg
Mr Kiyomiya says South-east Asia is another international market the company plans to tap.

Tokyo

TO BRING savoury noodles to locales around the world, the operator of ramen chain Ippudo has had to adapt one of Japan's best-known specialties.

It took almost half a year to get the rich tonkotsu pork broth right in Europe because of the harder water. In western countries,

sentifi.com

Market voices on:

Powered by GET.comGetCom