Jay Z leads stars in rebranded Tidal streaming service
Mogul takes veiled swipes at Spotify, bills Tidal as new way for artists to experiment with form
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New York
RAP mogul Jay Z on Monday launched the rebranded Tidal music streaming service with major star backing, hoping to shake up the growing industry through high sound quality and artist control.
With veiled swipes at streaming leader Spotify, Jay Z brought out musicians including Madonna, Kanye West and the masked electronic duo Daft Punk, who will all be equity partners in the new Tidal.
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