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Jay Z leads stars in rebranded Tidal streaming service

Mogul takes veiled swipes at Spotify, bills Tidal as new way for artists to experiment with form

Published Tue, Mar 31, 2015 · 09:50 PM

New York

RAP mogul Jay Z on Monday launched the rebranded Tidal music streaming service with major star backing, hoping to shake up the growing industry through high sound quality and artist control.

With veiled swipes at streaming leader Spotify, Jay Z brought out musicians including Madonna, Kanye West and the masked electronic duo Daft Punk, who will all be equity partners in the new Tidal.

Jay Z earlier this year bought Tidal, which markets itself to audiophiles, by spending US$56 million for its Swedish-listed parent company Aspiro.

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