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Jay Z leads stars in rebranded Tidal streaming service

Mogul takes veiled swipes at Spotify, bills Tidal as new way for artists to experiment with form

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Jay Z acknowledges that some music labels are nervous about the project but describes it more as a "record store" than a new record company.

New York

RAP mogul Jay Z on Monday launched the rebranded Tidal music streaming service with major star backing, hoping to shake up the growing industry through high sound quality and artist control.

With veiled swipes at streaming leader Spotify, Jay Z brought out musicians

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