You are here China's other online giant blazes its own trail

Firm fills more than 2m orders a day; no other direct sales retailer in the world has seen its revenue grow as quickly

Mr Liu (right) playfully kisses the hand of employee Li Quan, who had just done the same to him upon lending his delivery tricycle for the executive's photo session in Beijing.

New York

JUST about every June, on the anniversary of his company's founding, Richard Liu dons a big motorcycle helmet and red uniform, hops on a three-wheeled electric bike and makes home deliveries for his e-commerce company