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J&J's baby needs a makeover as moms go natural with Jessica Alba

Largest US babycare product maker has lost market share for four consecutive years, down to 18.4% in 2015

Published Wed, May 18, 2016 · 09:50 PM
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New York

NANCY Johnson Horn hadn't been a parent for long when she started hearing things that made her question the safety of the Johnson & Johnson's baby products the hospital had sent home with her.

"When my third child was born, I brought my own soap," said Ms Horn, a 45-year-old New Yorker whose youngest is now five years old and who blogs about motherhood. "I wanted to make sure that I had the natural products and brands I could trust with my kids."

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