Kendall Jenner brings 30m fans as the new face of Estee Lauder

New York

ESTEE Lauder, seeking to ride on Kendall Jenner's ever-growing coattails and 30 million social-media followers, hired the model to represent its flagship cosmetics brand worldwide.

Jenner, the half-sister of reality-television star Kim Kardashian, will appear in digital, TV and print advertising campaigns as well as create social-media content for the New York-based cosmetics maker. Terms of her contract weren't disclosed.