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LG bucks trend with push on premium products here

While priced much higher than LED TVs, its OLED TVs saw 240% sales jump this year

Published Thu, Oct 20, 2016 · 09:50 PM
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Singapore

EVEN as tech and consumer brands and retailers continue to drive sales of mass market electronic goods with low prices, Korean tech giant LG is bucking the trend by focusing on its premium products segment for the local market.

While washing machines and dryers can go from as low as S$500, the company introduced the S$4,398 LG TwinWash washing machine here earlier this year.

It has two washing chambers, for regular clothes and for de…

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