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Lower density regions to lead consumer growth in Asean

Nielsen and AlphaBeta report advocates granular approach in considering consumer markets

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It is not densely populated mega-cities, but less populous "middleweight" regions that will be the main drivers of growth in Asean's consumer markets for up to 2030, said a report by performance management company Nielsen and economic strategy firm AlphaBeta.

Singapore

IT is not densely populated mega-cities, but less populous "middleweight" regions that will be the main drivers of growth in Asean's consumer markets for up to 2030, said a report by performance management company Nielsen and economic strategy firm AlphaBeta.

The report,

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