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Luxury watchmakers rethink affordability to counter downturn

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Cartier is presenting a higher than usual number of models at more accessible prices at the ongoing Salon International de la Haute Horlogerie watch fair in Geneva.

Geneva

HIGH-END watchmakers have signalled a shift in strategy with an expanded range of more affordable products to counter the most severe downturn the industry has faced since the 2008-2009 global financial crisis, executives at a watch fair in Geneva said.

The industry is