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Marketing in the moments, to reach customers online

Published Mon, Jan 18, 2016 · 09:50 PM
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New York

MOMENTS are having a moment in advertising. Or at least a micromoment. As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial.

Moments, whether they come during a 10-second Snapchat video or Twitter's new collection of real-time news bites - called, fittingly enough, Moments - increasingly are all companies have to market against.

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