Marketing to millennials - snare them now or miss the chance

New York

THE makers of Tic Tacs had a problem on their hands. After 18 months of internal study, they had concluded that the all-important millennial generation might not be content with a mere mint.

No, the millennials wanted entertainment, release from boredom, "emotional rescue". So this month, a new and more amusing Tic Tac is coming to store shelves - the Tic Tac Mixer, which changes flavours as it melts on the tongue. From cherry to cola, for example, or from peach to lemonade.