The Business Times
SUBSCRIBERS

McDonald's diners moving to fancier options

While the fast-food chain still offers several items for US$1, its menu is quietly getting more expensive at a time when competition for frugal diners' spending is increasingly fierce

Published Mon, Oct 20, 2014 · 09:50 PM
Share this article.

Chicago

MIKE Hiner used to take his grandsons to McDonald's when they wanted a treat. With higher wage and food costs pushing up prices at the Golden Arches, he's increasingly taking them to IHOP, Denny's and Chili's instead.

"Those meals are the same price," said Mr Hiner, a 58-year-old geologist in Houston. "And they're better." The loss …

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here