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McDonald's diners moving to fancier options

While the fast-food chain still offers several items for US$1, its menu is quietly getting more expensive at a time when competition for frugal diners' spending is increasingly fierce
Tuesday, October 21, 2014 - 05:50

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McDonald's hasn't offered enough discounts and deals to attract diners, which contributed to its four straight months of US same-store sales declines.

Chicago

MIKE Hiner used to take his grandsons to McDonald's when they wanted a treat. With higher wage and food costs pushing up prices at the Golden Arches, he's increasingly taking them to IHOP, Denny's and Chili's instead.

"Those meals are the same price," said Mr Hiner, a 58-

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